ICYMI: Kristin Mayer, Founder, Betty Designs: From The Runway to The Race Course, Where Design & Endurance Sports Intersect
Kristin Mayer is the Founder and CEO of Betty Designs, THE coolest fashion inspired bad ass endurance sports apparel brand, disrupting race courses around the globe. The brands signature skull+ butterfly logo and runway inspired design sets it apart. if you aren’t already wearing these awesome kits for triathlon and cycling, you will be in 2021! On today’s episode, Kristin and I sync up about where it all began, her deep roots in the sport of triathlon, and all of the other sports that are currently fueling her for success, We talk fashion, design, and the inspo behind Betty Designs many collections, ten of which came out this past year. We talk about how COVID impacted her business, how she pivoted and is moving forward. Kristin sheds light on her new collection that launched this January 2021, BDLAB, designed with runners in mind, but all kinds of fitness and yoga class goers would love it. If you like to look good when you sweat, in great style and design! PS-and this could be THE coolest thing ever, In additions to renown collaborations with IRONMAN™ Group races, Roka, and The Challenge Family, Kristin has designed in-game kits on Zwift. I hope you enjoy this fun conversation getting to know the uber-talented designer behind theses super-style kits on the race course!
The BettyStyle Podcast
Betty Designs on Vimeo
Betty Designs on Instagram + Facebook
Kristin Mayer on Instagram, Pinterst, Strava, and Athlinks!
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Marni Salup on Instagram
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