141: Susan Sandler, Founder, PopUpSummer! & Host The Pop-Up Biz Podcast On The Power of Brand Experiences, Fitness and Fashion
Susan Sandler is the Founder of PopUpSummer! and Host of The Pop-Up Biz podcast. She is a true entrepreneur and pioneer, has an eye for style and a talent for bringing brands to life through experiential real time and digital activations and pop-ups. Fueled and inspired by her love of fitness and fashion, Susan launched her first pop-up in the Hamptons, Endorphin Retail, which was a very unique concept at the time, incorporating fitness and fashion, marking the beginning of her company, PopUpSummer!, which she launched in 2002. PopUpSummer! focuses on presenting emerging designers and brands and their collections to new markets and audiences, pioneering a new way for them to generate revenue and gain exposure.
Susan and I met at one of her fitness, fashion and beauty pop ups at the Refinery Hotel in NYC years ago, flash forward we just wrapped production in October 2020 of Season One of her business podcast, The Pop-Up Biz. Susan interviews world renowned guests from art, fashion, retail, restaurants and talks about the latest and greatest in experiential retail, marketing and pop-ups. Her A-List guest list includes: Fashion icon Fern Mallis, Emmy Award Winning and Hamilton Set Designer, David Korins, Ed Starr of BMF , Michelin Star Chef, Austin Johnson and clean beauty brand Founder, Indie Lee.
During our conversation, Susan shares where it all began, how her love of yoga and spinning inspired her company vision, she shares key entrepreneurial lessons she learned along the way, the workouts and wellness routines that continue to fuel her for success. Susan offers an inside look at the world of pop-ups from IRL events and hybrid activations to strategic digital platforms, video shopping apps, and what brands need to be thinking about as we move into 2021.
Throughout her career Susan has worked with hundreds of companies and brands to reach thousands of customers in innovative ways. Through PopUpSummer!, Susan has developed successful activations and campaigns to bring brands to life and curate unique shopping experiences for consumers through merchandising, storytelling, programming and marketing.
I hope you enjoy!
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