Athleisure

Denise Lee, CEO + Founder, Alala, On Fashion, Fitness and Female Empowerment

Denise Lee always knew she wanted to be an entrepreneur. Growing up in Hong Kong, she moved to NYC to go to NYU Stern and pursue her dreams. But it wasn’t until she started training for her first triathlon in 2012 that she had her “aha” moment. As an avid athlete, she couldn’t find any activewear brand that offered the effortless cool styles of the contemporary designers she loved. Denise found the market lacking in a sense of creativity. Flash forward to 2014, she launched Alala. Today the brand is one of the leading modern activewear brands, providing women with sophisticated style, designs and silhouettes that are chic, comfortable, and workout ready!

On today’s episode, Denise and I sync up about where Alala began, her personal and brand mission, Alala’s very cool and forward thinking design collaborations and partnerships, and the workouts that fuel her for success.

Alala was one of the premier brands on the athleisure landscape catering to the studio going, class loving fitness crowd while appealing to women who wanted comfortable stylish active wear to wear to the office or lounge at home, five years later they continue to innovate. Alala is now carried in over 100 major retailers including Bloomingdales and Neiman Marcus, and it has been seen on celebs Ashley Grahm, Reese Witherspoon, Naomi Watts, and Jessica Alba. But these celebrities are not the only stars wearing Alala, it’s the strong and inspiring women around the country that really shine for Alala and Denise Lee!

Have a listen and get ready to be inspired…

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Fifi Simon, Simon Showroom CEO + Founder: On Entrepreneurship, Fashion, and Fitness

By the time she was a teenager, Fifi Simon was already working in fashion, dabbling as a model here and there. As the daughter of a tailor, she grew up surrounded by it.  Ever since she can remember, Fifi Simon has loved fashion.  Anyone that knows her would agree! So when she arrived in NYC after college, in 1992, it was no surprise that she landed her first job as a fit model at Pierre Balman Denim. She later went on to launch two of the biggest denim brands in the history of fashion.

What happened next in her career set the tone for what today is the industry insider, Simon Showroom. The entrepreneurial venture Fifi embarked upon back in 1998 is now one of the fashion industry’s most sought after showrooms by contemporary designers and retailers from around the globe. Headquartered in NYC, with locations in Los Angeles and Atlanta, Simon Showroom works with designers to cultivate and build their brands through sales, market intelligence, positioning and merchandising.

Renowned for bringing super-cool, hip, contemporary designers to market, Simon Showroom has launched brands in athleisure, denim, and contemporary sportswear with young designers including AMO, Antik Batik, Citizen’s of Humanity,  LNDR, IRO, Petite Bateau, Paul + Joe, Seven for All Mankind, Sundry and more.

Marni syncs up with Fifi about where her love of fashion began, her career trajectory, some of the great designers she has cultivated over the years, up and coming fashion brands, and of course her love of fitness.

If you like what you hear, please leave a five star review on Apple Podcasts!

Follow us on social @Marnionthemove for Facebook and Instagram, DM or email us marnionthemove1@gmail.com with any questions you may have for me or my guests.  And of course, follow todays guest @simonshowroom on Instagram or online at www.simonshowroom.com.