Barry Siff has been working in the endurance and adventure sports business as an entrepreneur, top executive and sought after board member for years.  He retired at age 42 and went into adventure racing full-time from 1998-2003 and co-authored a book on the sport. With his Wife Jodee, they built 5430 Sports, sold it to Ironman in 2009, got on USAT Board 2012, became Vice President in 2013 and President USA Triathlon 2014-19. In addition to working in the endurance sports and tennis industrys, Barry has been doing marathons since 1979, triathlon since 1986, lots of multi-day expedition races, Leadville 100, and so much more. We caught up this summer a few months after Barry had a serious bike crash but he was in great spirits and optimistic about his future race plans. Beyond endurance sports, We talk about Barry’s  passion for music and how he is bringing it all together…

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