Barry Siff

268. Barry Siff, Endurance Sports Executive, Entrepreneur & Athlete Talks Triathlon, Music & Doing What You Love

Barry Siff has been working in the endurance and adventure sports business as an entrepreneur, top executive and sought after board member for years.  He retired at age 42 and went into adventure racing full-time from 1998-2003 and co-authored a book on the sport. With his Wife Jodee, they built 5430 Sports, sold it to…

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