Ironman World Championship

Andrew Messick On The Growth of The IRONMAN Group, Its Digital & Experiential Ecosystem, and The Future of Mass Participation Sports

Welcome and welcome back! If you’re an avid listener, you know I have a thing for running and triathlon, so it should come as no surprise that I went to the top of the top to get you the inside scoop on what’s happening in the world of endurance sports.  In the spirit of triathlon, this episode is one of a three part series, with three unique guests from The IRONMAN Group  on the history, growth, and future of the IRONMAN® Triathlon Series and triathlon, the Rock ‘n’ Roll Marathon Series® and running and mass participation sports events around the globe.  We will also cover the philosophy and approach behind the cities where these races are held, how the events impact economic development and tourism, some additional industry insight, including Andrew Messick’s thoughts on the Professional Triathlete Organisation (PTO) and of course, we do a deep dive into the coaching programs and certifications now offered by The IRONMAN Group and where that business is going in 2020.

On this episode Marni sync’s up with the President and CEO for The IRONMAN Group, Andrew Messick. Andrew shares the origins of IRONMAN and how a competition between friends in the Navy has inspired the evolution of the world’s largest mass participation endurance sports company, The IRONMAN Group.  Marni and Andrew talk about IRONMAN’s early roots and first races to its now 41st consecutive year of growth and the game changing acquisitions positioning The IRONMAN Group as the world’s largest mass participation sports company with triathlon, cycling, mountain biking and running. They sync up about IRONMAN’s digital expansion with their brand new website and new IRONMAN Training Companion App powered by PKRS as well as a successful content partnership with Facebook Watch. Andrew also shares his career trajectory from the NBA and AEG Worldwide to The IRONMAN Group and how the global experience positioned him for this role as CEO, and of course the training and races that fuel Andrew for success.

As part of Wanda Sports Group, The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries.

In addition to aforementioned races, The IRONMAN Group operates a global portfolio of events that also includes IRONKIDS®, ITU World Triathlon Series,  the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races.

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Mad Ritual CBD Balm has changed my sports and fitness recovery game in a big way!  Get ready to recover like a rebel with these awesome high quality CBD infused products! Their CBD Balm is off the charts amazing! And I’m not the only one that thinks so, Mad Ritual has 100+ five star reviews. They also offer a terrific CBD infused total recovery supplements. Not just for athletes, the products are formulated to ease all of the aches and pains that come along with being an active human.  So, if you’re sore from life, Mad Ritual gets it. Founded by women, athletes, and active entrepreneurs, they are committed to helping active folks bring more balance to their lives. Shop with our code marnionthemove for 15% off your purchase.

 

Laurel + Rebeccah Wassner, Professional Triathletes On Twinning and Winning| Long Slow Distance

Professional Triathletes, influencers, and entrepreneurs, Laurel and Rebeccah Wassner, also known as The Wassner Twins in the world of Professional Triathlon and AtheteStyle and AthleteFood on Instagram. On this episode we are going long as part of the series, Long Slow Distance!

Sisters that train together, win together! On the race course and in life, they are an incredible team and competitive, in a fun sisterly way.  Rebeccah is a 3x winner of the Nautica New York City Triathlon. She is also a 3x Mom . Laurel has raced Ironman World Championship Kona two times in 2015 and 2016 turned Pro in 2008, 10 years after being diagnosed with ‘ Hodgkin’s Lymphoma and surviving cancer. She went on to become the first cancer survivor to win an Iron distance race and is a 3x Ironman Champion.

On this episode, Marni syncs up with Laurel and Rebeccah about where it all began, their path to professional triathlon, and the obstacles and challenges they have overcome in life and out on the race course.  They do a deep dive into training, racing, good days and bad days, the race selection process and more.  Get ready to be inspired.

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@AthleteFood on Instagram
@AthleteStyle on Instagram
@MarniOnTheMove Instagram, Facebook, or LinkedIn

Special thanks to Long Slow Distance series partners Mad Ritual CBD, On, Roka, SaltStick, Nuun Hydration, and Navitas Organics.

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Long Slow Distance is a Marni on the Move series and a FIT + LOVE MEDIA Production

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ABOUT OUR PARTNERS

Mad Ritual

Mad Ritual has changed my recovery game in a big way!  Get ready to recover like a rebel with these awesome high quality CBD infused products!  Their CBD Balm is off the charts amazing! And I’m not the only one that thinks so, Mad Ritual has 100+ five star reviews. They also offer a terrific CBD infused total recovery supplements. Not just for athletes, the products are formulated to ease all of the aches and pains that come along with being an active human.  So, if you’re sore from life, Mad Ritual gets it. Founded by women, athletes, and active entrepreneurs, they are committed to helping active folks bring more balance to their lives. Shop with our code marnionthemove for 15% off your purchase.

On

On running shoes offer runners the perfect mix of design and function, Running in On is a game changing experience thanks to their proprietary Cloudtec ® Technology, you really do feel like you are running on clouds, whatever your shoe preference is.  Discover and learn more from Co-Founder David Allemann was a guest on the Marni on the Move podcast, tune in and find out more.  Shop On!

Roka

I’ve been wearing Roka wetsuits for triathlon for the past five years and they have been a terrific for my swimming speed and comfortability.  When I learned they were expanding beyond wetsuits and goggles and introducing eyewear, I immediately got a pair of their sunglasses, which I have been wearing for the past four months. No matter how hard I try, I can’t shake them off my head, which is great since I am always on the move.  All Roka products are high tech, performance focused, with functional design. Behind the brand, are founders and athletes designing product for athletes, like themselves. Learn more on the podcast with Co-Founder Kurt Spenser. Shop with our code MARNI for 20% off at https://www.roka.com. This is not applicable for optical use.

SaltStick Caps, Buffered Electrolyte Salts

SaltStick Caps are my go-to for training and racing.  They reduce heat stress, muscle cramping, and maintain electrolyte levels. SaltStick offers the ONLY electrolyte capsules, liquid add-ins and chewable tablets that were formulated to closely resemble the electrolyte profile lost during activity: sodium, potassium, calcium and magnesium. Use the code marni20 for a 20% discount at checkout when you visit shopsaltstick.com. Please note this is only available to people with a U.S. mailing address and will expire on 12/31/2019.

Nuun Hydration

My other go-to fueling and hydration resource is Nuun Hydration. I simply add their hydration tablets to my handheld water bottle. It tastes great, there are lots of amazing flavors. I’m currently obsessed with their Watermelon Sport Hydration and The Blackberry Vanilla REST.  Nuun began as the first company to separate electrolyte replacement from carbohydrates. It is a healthy, hydrating beverage without all of the extra sugar and additives.  Nuun Hydration uses clean ingredients that are non-GMO, gluten free and vegan.

Navitas Organics

For nearly a decade, I have been using these plant based superfood ingredients, adding them to smoothies, including their all in one organic essential superfood blends with proteins, greens, probiotics and enzymes for post workout recovery or simply for breakfast or an afternoon snack. I also add their Maca for Adaptogens, Camu Camu for extra Vitamin C, and Cacao.  Navitas Organics offers an incredible line of CBD infused ready –to-drink wellness shots-restore, calm, focus and bliss and a delicious line of Superfood Lattes. Head over to their website and stock up. Tune in and download the Marni on the Move podcast episode with Navitas Organics Founder and CEO, Zack Adelman to hear more.  Shop https://navitasorganics.com  and get 25% off your first purchase with the code MOVE25 upon checkout.