Alala

Denise Lee, CEO + Founder, Alala, On Fashion, Fitness and Female Empowerment

Denise Lee always knew she wanted to be an entrepreneur. Growing up in Hong Kong, she moved to NYC to go to NYU Stern and pursue her dreams. But it wasn’t until she started training for her first triathlon in 2012 that she had her “aha” moment. As an avid athlete, she couldn’t find any activewear brand that offered the effortless cool styles of the contemporary designers she loved. Denise found the market lacking in a sense of creativity. Flash forward to 2014, she launched Alala. Today the brand is one of the leading modern activewear brands, providing women with sophisticated style, designs and silhouettes that are chic, comfortable, and workout ready!

On today’s episode, Denise and I sync up about where Alala began, her personal and brand mission, Alala’s very cool and forward thinking design collaborations and partnerships, and the workouts that fuel her for success.

Alala was one of the premier brands on the athleisure landscape catering to the studio going, class loving fitness crowd while appealing to women who wanted comfortable stylish active wear to wear to the office or lounge at home, five years later they continue to innovate. Alala is now carried in over 100 major retailers including Bloomingdales and Neiman Marcus, and it has been seen on celebs Ashley Grahm, Reese Witherspoon, Naomi Watts, and Jessica Alba. But these celebrities are not the only stars wearing Alala, it’s the strong and inspiring women around the country that really shine for Alala and Denise Lee!

Have a listen and get ready to be inspired…

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