On this episode of Marni On The Move, I’m joined by Holly Thaggard, Founder of Supergoop! and Co-Founder of WaterOuai!, the new company she is building with her son.

Holly shares the inspiration behind WaterOuai! and how her son’s concerns around plastics and microplastics sparked the idea for the company. We talk about building a brand with purpose, innovation in water delivery, and WaterOuai!’s BPA- and aluminum-free approach.

We dive into Holly’s journey as an entrepreneur and wellness pioneer, from her longtime obsession with sunscreen and founding Supergoop! to navigating the inevitable challenges of entrepreneurship. Holly shares how she has learned to embrace setbacks, turn challenges into opportunities, and continue innovating.

We also talk about her morning routine, wellness, entrepreneurship, and what it’s like launching a new company alongside her son.

In this episode, we cover:

• The inspiration and idea behind WaterOuai!
• Building a brand with purpose
• Plastics, microplastics, and innovation in water delivery
• WaterOuai!’s BPA- and aluminum-free approach
• Holly’s journey founding and building Supergoop!
• Overcoming challenges in entrepreneurship
• Turning setbacks into opportunities
• Holly’s obsession with sunscreen
• Building a company with her son
• Holly’s morning routine and approach to wellness