126. Tim Lambertson, Partner & Co-CEO, LMS Agency, On Influencer Marketing, The Importance of Video Content, & Marathoning

Tim Lambertson is the Co-Founder, Partner, and Co-CEO of The LMS Agency, one of the most prominent and well-respected influencer and social media marketing agencies in the business. In addition, he is the Co-Host of The Postworthy Podcast, a show about marketing and entrepreneurship with a range of topics  digital marketing, public relations, social media, influencers and more.  Tim is one of the top creators and producers in the world of social media, content creation, and influencer marketing.  Together, with his incredibly talented partners at LMS Agency, Denise Lambertson and Kelly Frasier, they have built influencer and celebrity partnerships and endorsements for many of the biggest names in the business like Beyonce +WTRMLN Water, Ellie Goulding + Core, Jillian Michaels + Thrive Market, and many influencer programs for popular snack and beverage brands around the globe including Runa, RX Bar, The New Primal, and more.  When it comes to video and content creation, look no further than the amazing Anna Kaiser and Anna Kaiser Studios, from her first DVD to her online video workouts., LMS was behind the scenes.

Rooted in the word of entertainment, talent management, and production, Tim has worked with some of the biggest musicians and DJ’s in the business including Madonna and DJ’s Markus Shulz and Tracey Young. Tim has also worked with many globally renowned corporations and led the team that turned the Tracy Anderson Method into one of the most globally recognized names in fitness.

During our conversation, Tim shares why video content is the most important type of content you need to be producing today.  We sync up about the evolution of influencer marketing and how brands are creating more authentic content through strategic individual partnerships and long term relationships. Of course, we talk about his love of running and the parallels between marathon training and entrepreneurship.

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