When today’s guest decided to conjure up and embark upon a fun cycling challenge, she set the bar pretty high, one million feet high to be exact. Today on the podcast I sync up with Margaux Elliott, the first woman ever to vertically ascend one million feet of terrain on a mountain bike, over a one year period. She also has a pretty cool job at world renowned cycling brand, Giro as the Apparel Product Manager where she is developing sustainable apparel with the launch of the Giro Renew Collection and beyond.

On this episode Margaux and I sync up about Giro’s sustainability strategy, how the brand is leading the way for cycling apparel company’s around the globe  using fabrics made from recycled materials, setting the tone for a long term goal to bring sustainability to all of Giro’s apparel.  Margaux’s shares how working at Giro was her dream job, her strategy to landing it and how she became one of the leading figures in promoting environmentalism in cycling and we talk about her goals for Giro in the near future.

When she’s not busy working on cycling apparel, she’s out on her bike. And in 2020, she set out and complete an epic challenge, climbing one million feet, in under 52 weeks, with 25 hours of weekly riding. We do a deep dive into the genesis of this concept, where her jouney into cycling began, the strategy and planning that went into the challenge, her favorite gear, opportunities and obstacles along the way (hint: it involved lots of brake pads, grip tape, snickers, and a few Mountain Lions).

Photos: @mthomasphoto and @satchscratch

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SPECIAL THANKS
Emma Steiner for help with show notes, guest research, and social media.
Skye Menna for help with guest research and outreach, social media, and public relations