355: Athletic Brewing Company Co-Founder, Bill Shufelt, Talks Non-Alcoholic Craft Beer, Innovation, & Entrepreneurship

Today on the podcast I sync up will Bill Shufelt, Co-Founder Of Athletic Brewing Company. Athletic Brewing Company is a leading U.S. manufacturer of non-alcoholic craft beer. The company was founded in 2017 by Bill Shufelt and John Walker, in Stratford, CT.  It all started with a crazy idea, a garage, and 100 batches on homebrew equipment.  Since then they have become the world’s largest dedicated NA brewery with locations in both Milford, CT and San Diego and release 50+ flavors a year.

I first discovered Athletic Brewing Company at a Triathlon event when they were launching early on and have watched them grow and truly pioneer this market of NA craft beers-seeing them at IRONMAN, reading about them in Inc Mag and more.

Bill is an incredibly inspiring entrepreneur  and trail runner. Today on the podcast he dials me in to the early days, the brands growth and many flavors and variety’s of craft beers, his personal exercise and wellness fueling him for success. Bill also shares some great entrepreneurial advice, one of his fave business books, and a dream on his vision board.,.

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