310: WTA President, Micky Lawler, On The Growth of Women’s Tennis, Empowering Athletes Via Dynamic Partnerships and The 50th Anniversary Of The WTA & The US Open

Today on the podcast I am syncing up with WTA President, Micky Lawler.  As head of the Women’s Tennis Association, the organization founded by Billie Jean King in 1973, Micky oversees the organization representing more than 1,600 athletes across 85 countries and hosting more than 50 annual events and four Grand Slams.

It is the 50th Anniversary of the WTA and US Open this year and syncing up with Micky is an amazing way to get the ball rolling when it comes to the world of Tennis.  She is a true thought leader and game changer!  Micky was recently honored by Forbes on the 50 over 50 list as her work has been truly instrumental in the world of women’s tennis and the WTA. She is responsible for expanding the WTA Tour in China and Asia more broadly. This expansion has included forging broadcast deals, setting record prize money and creating new tennis events for women in the sport.

During our conversation, we talk about where her career in Tennis began and how she has played an integral role in the growth of Women’s Tennis and the WTA over the years. We do a deep dive into the WTA partnerships and the role they play in expanding the sport and empowering athletes for success with tools for training, recovery, mental health, business and finance education  including most recent sponsorships with Hologic and Morgan Stanley as well as other partners SAP, Whoop, Modern Health.   I get behind the scenes intel on the ideation and production of Break Point, the amazing Tennis Docuseries on Netflix and how it came to fruition.  And of course, I get the scoop on the exercise and wellness fueling Micky for success as a busy executve, always on the move!

About the WTA: Founded by Billie Jean King in 1973 on the principle of equal opportunity, the WTA is the global leader in women’s professional sports. The WTA is one of the world’s most recognizable and high-profile sports organizations, consisting of more than 1650 players representing approximately 85 nations, all competing to earn WTA rankings points and prestigious tournament titles. The WTA Tour comprises of over 50 events and four Grand Slams, spanning six continents and nearly 30 countries and regions with a global audience of over 700 million. The Tour culminates with the WTA Finals, honoring the season’s top singles and doubles players based on the final standings of the Race to WTA Finals leaderboard. Further information on the WTA can be found at wtatennis.com.

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