176. Cycling Week: Wheels Up with Kate Powlison of SRAM Talking Components, Power and Innovation

This week on the pod, I am dedicating the mic to the world of cycling and launching the Marni on the Move “Wheels Up” Cycling Series Inspired by my passion for cycling from watching the global races from Le Tour de France and La Course to next level gear like electronic shifters and drivetrains, everyday this week, I connect with athletes, innovators, founders, brand thought leaders on all things road and gravel cycling from racing an training to aerodynamic, high tech components, wheels, apparel, and more.

Kate Powlison is the Road Brand Manager at SRAM, the world’s second largest bicycle component manufacturer. Kate is going to dial you into the world of SRAM, the company that makes the cycling industry’s top components and all the things that make your bike move forward.  On this episode, Kate and I do a deep dive into cycling components whether you’re a newbie and just got your first bike, if you’re a seasoned athlete looking to level up, or if you are bike-curious. Kate gives me the scoop on how SRAM began, she chats with me about where her passion for cycling started, what she loves about the sport, and how she became one of the leading faces of SRAM. We also talk about the impact of the COVID-19 pandemic on the cycling industry, and how SRAM pivoted to accommodate the growing demand for bikes.

Kate highlights the incredible technology SRAM is known for and continues to innovate including the range of eTap electronic drivetrains, she shares all of the bells and whistles, and we talk about the learning curve to go from traditional to electronic. We also touch up on disc brakes and wheels, and Kate offers ideas on how you can level up your bike without buying a new one. She talks about the differences between components on road versus gravel bikes and gives me insight into what kinds of components are best for which riders.

Whether you are thinking about getting started or are already on eTap and have five bikes, you are going to love this convo and be inspired to hit the pavement or trails!

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Emma Steiner for help with show notes, guest research, and social media.
Skye Menna for help with guest research and outreach, social media, and public relations