154. Nat Carruthers, Co-Founder, CLMBR, Where Exercise Meets Design

When Nat Carruthers co-founded the newest innovation in fitness technology, CLMBR, he knew he had found the perfect combination of his two greatest passions—fitness and industrial design. Now, after launching during the pandemic and seeing incredible numbers in pre-sale orders, CLMBR is the at-home workout machine we’ve all been waiting for. By combining both cardio and strength training, CLMBR engages over 80% of muscles, making it an ideal low impact workout in 30 minutes or less. CLMBR is an ergonomic and innovative vertical climbing machine. It’s the first vertical climber to feature a large-format touch display with on-demand, instructor-led classes.

On this episode, Nat and I sync up about his early love for industrial design, and his desire to create an exercise machine that was built around the movement of the whole body, not just one muscle group.

We talk all things entrepreneurship—from Nat’s early career at his own agency, to launching CLMBR and gaining a host of celebrity investors. We chat about what to expect from the CLMBR machine. Spoiler alert; expect awesome digital workouts taught be real instructors, community challenges, and the ability to exercise with friends and followers.

Nat talks transitioning the lessons he learned while growing up on competitive sports teams to building his business. He also gives me some insight into the exercise and wellness routines that fuel him for success.

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