280. Anne Hed, CEO & Co-Founder, HED Cycling Products, Talks Innovation, Wheel Design, and Her Family Business That Attracts Athletes From Around The Globe

Today on the podcast I sync up with HED Cycling Products CEO and Co-Founder, Anne Hed. Designed and handmade in the USA since 1984, Hed Cycling Products and HED wheels are at the forefront of performance. Combining innovation, superior manufacturing and top materials, HED wheels are aerodynamically optimised, efficient and reliable to empower riders in their quest for speed during time trials, triathlons, road races, gran fondos and gravel adventures. Riders of all levels world champions, Olympians, elite and recreational athletes around the globe ride Hed wheels. Most recently, podcast guest and Pro Triathlete Sam Laidlow came in second place at IRONMAN World Championships in Kona on the Jet 180 Hed Wheel.

Anne and I dial it back to how she started her career as a pro triathlete in the 80’s, when she met her husband Steve Hed who owned the local bike shop, and how Hed Cycling Products began. We talk about some of the many game changing, pioneering innovations the company has created over the past 40 years and most recently, the story behind  the recenty launched Jet 180 Wheel, which debuted at IRONMAN World Championships in Kona, and what we can expect in 2023.

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