On this episode of Marni on the Move, I sync up with Mohammed Iqbal, the CEO of SweatWorks to get the inside scoop on what’s happening on the digital and at home fitness landscape, discover new innovations in the pipeline, and hear about the next wave of game changing technology. SweatWorks has been paving the way with the introduction of several ground-breaking technologies, since its inception in 2012, empowering some of the largest brands in the athletic event and fitness industries like Nike, CityRow, Strava, Myx Fitness, Spartan, Tough Mudder, Equinox, SoulCycle, and more
Over the past eight years, SweatWorks has grown from a single fitness app company to a multi-faceted, multi-discipline, digital agency with offices around the world. SweatWorks has made the INC 5000 list as one of the fastest growing private companies four years in a row. Mohammed is also one of the fastest CEO’s I know with his recent 5K race time of 18.22 at the virtual Mercedes Benz Corporate Run where he won the Fastest Male CEO Award placing him 6th overall in the race. Mohammed runs the run and embodies the core values of his agency, staying healthy and active.
During our conversation, Mohammed offers a behind the scenes listen to how his company, SweatWorks has been helping fitness brands sustain and build engagement through all digital means possible. We talk about how COVID -19 is changing the fitness industry and how fitness apps are one of the most important pillars for having a unified digital fitness experience during and after the pandemic is dealt with and we chat about the history of fitness technology and how AI is the next wave of digital.
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