135. Jessica Rice, Co-Founder Mad Ritual™, On Building A CBD Brand, Open Water Swimming, and Leveraging an Athletic + Yogic Mindset For Life

Jessica Rice is the Co-Founder of Mad Ritual™, my favorite CBD Balm and CBD Bath Bomb company that has been a game-changer for my training and sore muscle recovery for the past year. It’s not just for athletes, it’s for everyone.  Mad Ritual™ is a women owned and operated company headquartered in the Pacific Northwest. Jessica and Co-Founder Amy Bragg launched the company in 2018, with the brands now cult-favorite balm, which has become a must-have amongst anyone sore from life. Made from five simple high quality ingredients, these topicals are vegan and organic!  Since its inception, Mad Ritual has expanded into over 100 locations in 26 states and have over 100 five star reviews on our website.

On this episode of Marni on The Move, Jessica and I are talking about where the idea for Mad Ritual™ began, the company’s growth and expansion along the way, her lifelong love of swimming, her journey into cold water swimming and The Wim Hof Method, how Meditation has changed her life, our mutual love of Yoga and wellness, and of course, her latest adventure, her new baby, Owen. Jessica shares what it was like giving birth, at home, during COVID times and how her athletic and yogi mindset have empowered her for success in all aspects of her life!

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