Today, I’m syncing up with Eric Zaltas and Matt Schuster, the founders of Addra Labs Protein Bars. Eric is a former U.S. National Road Cycling Team member and National Team Time Trial Champion with a deep background in sports nutrition. Matt, a former advertising executive turned elite amateur triathlete, has competed at the Ironman World Championships in Kona.

We dive into the inspiration behind Addra Labs, the unique ingredients and flavors that set their bars apart, and their journey from endurance sports to brand-building. Plus, they share where you’ll see Addra popping up at Ironman, triathlon, cycling, and running events this year—and what’s on their own training and race schedules while balancing entrepreneurship.

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