Erik Blomberg, CEO of Eleiko, one of the longest-running companies in strength training equipment delivering precision crafted strength equipment for all kinds of lifters from competition stage to training halls, health clubs to home gyms. It all began in 1957 as a family business. Now six decades of innovation and more than 1,000 world records later, Eleiko remains the choice of champions and passionate lifters worldwide. And it’s still a family business. Erik and I chat about the company history and where it all began, how the business grew during the pandemic and where its going. Erik shares some key lessons he has learned along the way, and the exreices and training that fuel him for success.

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