Diaa Nour is the Founder and CEO of Ventum,the world famous luxury bicycle brand with some of the most beautiful, high performance bicycles ever created for road, triathlon, and gravel. Beyond the great design, Ventum has shifted the paradigm for bike buying with their direct to consumer business model, personalized fit and spec options at the point of purchase, including everything from components and wheels to bar width, stem length, and even gear range.

I had so much fun syncing up with Diaa during todays conversation on the podcast!  We talk about how Ventum came to fruition and the inspiration behind him launching this company, and he offers great entrepreneurial tips and advice. We also chat about his his passion for endurance sports, training, his fave gear, and how he is currently staying healthy and fit.

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