When Strictly Bicycles founder, Nelson Gutierrez opened his store in 1994, he dreamed of not only sharing his sport with the world but creating a community of passionate cyclists looking for a welcoming place to socialize, refuel, and purchase the highest quality gear to set them up for success. And that’s exactly what he did—just ask any cyclist where their go-to stop is on a long ride outside NYC. The answer? Strictly Bicycles is the place to be.
On today’s episode, Nelson shares how he fell in love with cycling as a way to expand his horizons and explore new places while growing up in the inner city. He talks about working at a bike shop at the age of 19, and how his managerial position there fueled his entrepreneurial drive and led him to open his own bike shop, Strictly Bicycles.
We discuss how Nelson pivoted his business during the COVID-19 pandemic toward a more virtual experience, and how he kept his customers and employees safe, while remaining open and continuing to produce the Strictly Bicycles experience outside and socially-distanced.
Nelson also offers his sage cycling wisdom, tips and advice on purchasing and maintaining bikes for both first-time and leveling up for seasoned cyclists, as well as how to continue training indoors. I also sync up with Nelson on how cycling fuels him for entrepreneurship and vice versa. Hint—he’s all about having passion.
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Emma Steiner for show notes, guest research, and social media.
Skye Menna for guest research and outreach, social media, and public relations.