371: Yeti Zhang, Mount To Coast Co-Founder & Head of Product, Talks Ultra Running Shoes Innovation, Function, and Design

Today on the podcast, I’m syncing up with Yeti Zhang, Head of Product and Co-Founder of Mount To Coast, an ultra-running footwear brand emerging on to the running and ultra scene just this year! I’ve been running in these shoes and testing them for our YouTube Channel and Series, Gear Up for the past few months and they are solid shoes with lots of support and beautifully designed!  During our conversation, Yeti sheds light the many benefits of the shoes first to styles the S1 and R1 . We chat about the Mount to Coast Run Research Lab, a run-dedicated space equipped for testing biomechanics and innovative materials for running shoes. The lab has strong academic ties, holding long-term partnerships with the University of Bayreuth in Germany and the Hong Kong University of Science and Technology. We go behind the scenes and get the inside scoop on where it all began and where its going, and Yeti also shares his personal running journey along with some races on his bucket list. Yeti Zhang has a long history in the run industry: over 20 years on the product, research, and materials side world with tenure at Brooks, Nike, and more.

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